5th Generation Dairy Introduces Innovative Flavor Infused Amish Roll Butter

Minerva Dairy Expands Signature Line of Amish Roll Butter to Include Smoked and Seasonal Varieties

Minerva Dairy, America’s oldest family-owned cheese and butter dairy, is proud to announce the launch of a new line of flavor infused butters. The line will feature Minerva Dairy’s acclaimed Amish Roll Butter in such varieties as Maplewood Smoked, Garlic Herb, Pumpkin Spice and Maple Syrup Amish Roll Butter at an SRP of $6.99 for 8 oz. This innovative product will allow consumers to elevate their home cooking with the help of the expertly crafted butter for which Minerva Dairy is known. With 84% milk fat from local, pasture-raised cows, each hand-wrapped roll butter will be available nationwide May 2016.

Minerva Dairy’s newest line of flavor infused roll butter, including Maplewood Smoked, Garlic Herb, Pumpkin Spice and Maple Syrup, gives consumers the opportunity to experience Amish Roll Butter in an innovative way. The Maplewood Smoked variety provides home chefs with a simple way to infuse their favorite recipes with a culinary butter like none other. The new Garlic Herb roll butter carries the distinct flavor of garlic and fresh spices, the Pumpkin Spice roll butter contains the essence of autumnal spices and the Maple Syrup roll butter features deep notes of maple syrup just tapped from the sapling.

Honoring the time-tested process that gives Amish Roll Butter its rich flavor and supreme quality, each new butter variety will continue to hold the high standards that define Minerva Dairy’s current products. All new varieties will be small-batched churned, rBST free, antibiotic-free, vegetarian and gluten free with 84% butterfat.

“We’re proud to expand our Amish Roll Butter line to offer these new varieties. As a fifth generation-owned and run business, excellence marks all that we do, from our traditional products to the innovative,” shares Adam Mueller, CEO at Minerva Dairy and fifth generation family member. “The tradition of quality that has made Minerva Dairy a leader is evident in all we do, and our newest line of flavor infused Amish Roll Butter is no exception.”

Each product produced at Minerva Dairy is defined by attention to detail. From the ingredients to the production process and from the taste to the texture, supreme quality sets the fifth generation-run company apart. The Amish Roll Butter reflects the company’s passion for bringing consumers the very best dairy available from healthy, grass-fed, pasture-raised cows. Unlike the Maplewood Smoked roll butter, which is best utilized in recipes to add depth, the Garlic Herb, Pumpkin Spice and Maple Syrup roll butter can be enjoyed simply – such as atop a fresh roll or slice of toast. Now, consumers can take advantage of Minerva Dairy’s superior product in a way that inspires excellence in however they choose to enjoy it.

The Story of Lacey May

The small town of Hustisford, Wisconsin was once home to Radloff’s Cheese, the local cheese company known for its grand mascot: a large dairy cow made of fiberglass. Standing at 19 feet, the Radloff’s Cheese cow disappeared from Hustisford once the company was closed.

But its “disappearance” wasn’t a mystery for long. It now stands tall at our dairy!

How Radloff’s Cheese Became Minerva Dairy

Of the 20 locations 1st generation family member Max P. Radloff founded, Minerva Dairy was the largest. Before Radloff’s Cheese was sold, Rudy ran the Hustisford Radloff’s Cheese location while sister Lorraine Radloff Mueller ran the Minerva location. Eventually consolidating all 20 locations led to what is today known as Minerva Dairy.

Through this transition, the Radloff’s Cheese cow stayed within our family of butter and cheese artisans.

How Radloff’s Cheese Cow Became Lacey May

Upon arrival, 5th generation family member Venae Watts ceremoniously named it Lacey May, making her an official part of the Ohio family. With some much needed attention, including a custom painting, we were able to bring shine back to her 1,200-pound fiberglass frame. After all, cow care has always been important to us!

Lacey May maintains her prideful presence still today. Maybe it comes from the fact that she is crafted out of the same material used to make Chevrolet’s beloved Corvette (the essence of Americana), or that she is one of only a handful of like animals to have been created since the 1960’s. Either way, she has become an icon in the city of Minerva.

It wasn’t until a guest recently visited our dairy that we were reminded of just how special the story of Lacey May truly is. After taking a photo in front of our fiberglass cow, he revealed that he grew up with what he knew as the Radloff’s Cheese cow across the street. “I found the cow!” he said. After wondering where it had disappeared to, he was surprised to find Lacey May right here at Minerva Dairy, safe and sound.

Lacey May remains in the family. She reminds us of our connection to thecommunities we serve as well as our cheese and butter artisan roots. While Lucy May saw some sprucing up, our mission and values are the same as they have been from our beginnings in 1894. That’s something we’re proud of as a family-owned and operated dairy.

Lacey May is more than a company mascot. She represents one part of the Minerva Dairy story that ultimately makes us who we are – producers of only the finest cheese and batch-churned style of artisan butter. We wouldn’t make it any other way. Why? We’ve found that the nuances in flavor we look for in our Amish Roll Butter are missing from butter not made with the same care. The process might take a little more muscle, but for us, it’s all about creating a product that honors the heritage of the generations before us, the dairy farmers that share in our values, as well as today’s families that depend on us.

Lacey May watches over Minerva Dairy, carrying with her the love we have for every aspect of our family business. Make a road trip of it by typing “430 Radloff Avenue, Minerva, Ohio” into your navigation and come say “hello!”